Local SEO audit
Free Local SEO Audit
For businesses whose customers arrive from map results and near-me searches. This audit checks whether your site proves where you are, what you serve and how fast someone can reach you.
What a local SEO audit evaluates
Local search rewards specificity. The audit checks whether your business name, address and phone number appear consistently in crawlable text, whether your service areas are stated rather than implied, whether opening hours and directions exist on the page, whether LocalBusiness structured data is present, and whether the page language matches how nearby customers search.
Why it matters
A local buyer is usually close to purchase. They are looking for someone nearby who is open, reachable and clearly does the specific job they need. If your site hides the phone number in an image, never names the towns you cover, or reads like a national brand page, you lose those searches to a competitor with a plainer but clearer site.
What GetSEO checks
Location signals
Whether your city, region and service areas appear in crawlable text and headings.
NAP consistency
Name, address and phone presented as text, consistently, and easy to find.
Hours and availability
Opening hours, response times and emergency or out-of-hours handling.
Local structured data
LocalBusiness schema coverage and the fields that are missing.
Mobile call path
Tap-to-call, directions and how many taps stand between interest and contact.
Local trust
Reviews, licences, area photos and the proof a nearby buyer looks for.
Example findings
- The site never names a city, so it cannot rank for any near-me phrasing.
- The phone number appears only inside a header image and is not selectable.
- Service areas are described as 'the surrounding region' with no towns listed.
- No LocalBusiness structured data, so hours and location are not machine-readable.
- On mobile, calling takes three taps and a scroll.
Example recommendations
- Add the primary city to the H1 and title tag in natural phrasing.
- Publish the phone number as selectable text with a tap-to-call link.
- List the named towns or postcodes you actually serve.
- Add LocalBusiness structured data with address, hours and area served.
- Put a tap-to-call button in the first mobile screen.
What you receive
- A local-readiness view of the SEO, trust and mobile scores
- A list of missing location and contact signals
- Paste-ready local title, H1 and service-area copy
- Structured data fields to add, named explicitly
- A PDF export you can send to whoever maintains the site
- A re-audit once the local signals are in place
How this differs from a listings-only local tool
Most local SEO tools grade your directory listings. Those matter, but the site itself is where a near-me searcher decides whether to call. This audit reviews the page a local buyer actually lands on, and writes the location copy for you.
- Focused on the website, not only directory citations
- Checks the mobile call path, where local intent converts
- Writes the service-area and location copy for you
- Names the exact structured data fields you are missing
- Runs in the browser on your own AI key
- Free and repeatable as you add locations
Audit your local website presence
Paste your URL and see which local signals are missing before your next near-me search happens.
Run your free audit