Conversion audit
Free Website Conversion Audit
Traffic is not the problem on most sites. The problem is the eight steps between landing and enquiry. This audit maps those steps and shows where people drop out.
What a conversion audit evaluates
The audit follows the visitor's path: the promise in the first screen, the evidence that supports it, the moment the offer becomes concrete, the call to action and its wording, the friction in the form, and the reassurance around the submit button. Each step is checked for the specific reason a motivated visitor would stall there.
Why it matters
Buying more traffic multiplies whatever your page already does. If a hundred visitors produce one enquiry, a thousand produce ten and the underlying leak stays the same. Conversion work is the only lever that improves every visit you have already paid for, and most of the fixes are copy and layout changes you can ship the same day.
What GetSEO checks
First-screen promise
Whether the offer and the audience are obvious before any scrolling.
Call to action
Placement, frequency, contrast and whether the wording states the outcome.
Offer specificity
How clear the scope, price signal and next step are to someone comparing options.
Proof and reassurance
The evidence near the decision point, and the risk a visitor feels when clicking.
Form friction
Field count, required data and how much work the visitor is asked to do first.
Mobile conversion path
Whether the same path survives on a small screen with a thumb.
Example findings
- The only call to action says 'Submit' and appears once at the bottom of the page.
- The enquiry form asks for eight fields including budget before any trust is built.
- Testimonials sit far above the form, so nothing reassures at the decision point.
- No indication of price or scope, so visitors leave to compare and never return.
- On mobile the CTA is below the fold on every screen except the last.
Example recommendations
- Replace the button text with an outcome-led phrase and repeat it three times down the page.
- Cut the form to name, email and one qualifying question, and ask the rest by reply.
- Move one specific proof point directly beside the form.
- Add a 'projects typically start at' line to qualify visitors early.
- Add a sticky mobile action bar carrying the primary CTA.
What you receive
- A conversion score with the friction points ranked by lost-lead impact
- A step-by-step read of the path from landing to enquiry
- Paste-ready CTA, headline and form-label rewrites
- Specific placement instructions for proof and reassurance
- A PDF export for your designer or developer
- A re-audit to confirm the score moved after the changes
How this differs from generic CRO advice
Most conversion advice is a checklist of best practices detached from your page. This audit reads your actual page, names the section that is failing, and writes the replacement. It also sits next to your SEO findings, so you are not fixing traffic and revenue in two separate tools.
- Findings tied to specific sections of your page
- Rewritten CTA and form copy included
- Ranked by likely lost leads, not by best-practice purity
- No A/B testing infrastructure required to start
- Runs in the browser on your own AI key
- Free, with unlimited re-audits as you iterate
Find the leak in your conversion path
Paste your URL and get the friction points, ranked, with the replacement copy written.
Run your free audit